John Efkarpidis: Chief Executive Officer
John is the driving force behind the organisation and his aim is to provide the best possible service in food production. John has a sound background in retail and wholesale computing systems - having managed the computer systems for Supa-Barn, Cannons Quality Fresh Supermarkets and Australian Independent Wholesalers (AIW). His experience as implementation manager for three new AIW warehouses proved invaluable in establishing World Whole Foods. John is co-director and board member of The Efkarpidis Group. John and his wife, Amelia, own and operate a Boer goat farm that is in organic conversion with BFA.

Johnathan Efkarpidis: Director
Johnathan gained extensive experience in IT management through his partnership in Dynamite Internet, for which he was awarded the Ernst and Young Entrepreneur of the Year in the 1998 Telstra and Australian Government Small Business Awards. The company became the largest ISP in the ACT and region, with a customer base of 13,000 and a turnover of more than $3.5 million before being sold to eisa limited in late 1999. Johnathan has a BA (Australian National University) and an IT Diploma from Interim Technologies. This, combined with his boundless energy and innovative online strategies, has enabled World Whole Foods to realise its goal of becoming the most sophisticated e-commerce enabled food distributor in Australia.

Ken Roberson: Accountant
Ken has almost 30 years accounting experience, including a strong background in system development and implementation. Ken is responsible for managing the finances and producing budgets for WORLD WHOLE FOODS.

Sylvia Hoffmann: Business and Product Development Consultant
Sylvia has worked in customer relations for 20 years. She has run several businesses including her own café, aromatherapy clinic, and has worked in flavours and fragrance industry. Her customer service background has helped bring people and ideas together, which resulted in her interest in human relationships and has lead her in pursuit of a Masters in Counselling. However, her greatest passion is food, and she has just finished writing a book on menus and travel to be published soon.

Liz Posmyk: Marketing Consultant
Liz is a highly energetic, creative person with a passion for food. She has written a lively and informative column in The Chronicle newspaper since 1993 and, for three years, featured weekly on ABC Radio 2CN talking food and cooking with James Valentine and Rod Quinn. Liz is a member of the Food Media Club Australia, works as a consultant to the food industry, and has an excellent working relationship with many prominent members of both the food industry and media. Liz is also Promotions Manager for the Belconnen Fresh Food Markets and part owner of Canberra's leading cooking school, Cooking Co-ordinates.

Warren McDonald: Accounts Manager
Warren has a strong administrative and accounting background in both the public and private sector with particular emphasis on system administration and reporting. He is responsible for the payment of all suppliers, the correct billing and collection of property rentals and payrolls for Australian Independent Developers and World Whole Foods. Warren is the liaison officer for all general accounting enquiries, as well as any rental or maintenance issues that may arise within the group.

Asta Passaris: World Whole Foods - Accounts
Asta’s diverse experience in office and warehouse operations, along with efficient organization and pro-active approach, makes her perfect for the position of accounts receivable. Her professionalism and her cheerful, outgoing personality, are a great asset to the company.

Belinda Rambow: Reception and Admin
Belinda uses her considerable psychic abilities to fulfil her duties as Receptionist Extraordinaire. Belinda manages to keep track of everyone’s movements, phone calls, and schedules, on top of a hefty load of admin duties – and all without loosing any of her considerable charm.